It's hard to think of a better combination than the Internet and marketing. Sponsored posts still have their place in Instagram advertising. Increasing your daily budget also increases the number of people who see your ad. For example, the $10 per day budget we set in our example exposes between 940 and 2,500 people to the content per day.

As the final step of your campaign setup process, you can select your preferred Facebook ad type and insert your ad images and copy. If you have a men's clothing store that specializes in business casual dress, target your Facebook ads to show only to college-educated, single men between the ages of 35 and 40. You can also specify that they live within 10 miles of your store.

As we can't do it directly through Facebook it would be necessary to use some third-party tool as e.g. The thing is that competitor's audience contains perfect potential customers for your business. Facebook has a huge library of information and data you can tap into that gives you targeted options to show your ads to a specific audience.

Some pages will already be able to create custom audiences without ever running Facebook Ad campaigns. For instance, if your product is a course or an eBook, you could run a Facebook Group for members of your class or people who have bought your eBook. A consideration ad retargets your advertising on anyone who clicked on your awareness ad. Consideration ads build on interest generated by awareness ads and identify users most likely to spend money at your business.

To start creating your Facebook ad, choose an advertising objective by clicking on the top right-hand section of your Facebook Ads for Beginners Facebook account where it says Manage Ads.” Next, select the objective of your Facebook ad. Follow the steps I outlined above to set up your new Instagram engagement audiences and test them to see how they perform for your business.