The landscape of online marketing is becoming more competitive by the hour. In fact, customer service is even more vital in today's business world. ABM is a form of strategic business marketing in which a B2B merchant takes an individual prospect or customer account and treats it like a market of one. A business can set a price to maximise profitability on each unit sold or on the overall market share.

She specializes in helping local businesses succeed online, writing and learning about Google, search advertising, SEO, and social media marketing. You see it is possible for your competitions to copy your products or services just in our case they copied our pricing plan, timer, banner etc.

Once you have an insight into the strategies that are working for other like-minded businesses, you can adopt them and improve them to achieve an advantage over your opposition. If you can make customers feel special and welcomed, a higher price won't stop customers from doing business with you.

In fact, many businesses choose strategically not to patent since it tells competitors exactly how to duplicate the advantage. You don't have control over product releases, sales, and PR of your competitors—all you can control is your know your competitors own business. A collaborative, user-focused content strategy is your first-class ticket to gaining the upper hand in any brand rivalry.

In this modern era, where even an app needs an update just after few days you just can't grow your business by using the same marketing strategies which you were using 10 years back, you have to update your product and strategies with certain period of time and by doing that only you get to see rise in your business and advantage in front of your competitor.